New Mexico Recreational Dispensary Owners: Do you want to grow your business and get more loyal customers?

Reach new heights with cannabis proven marketing strategies

The cannabis industry grows and gets more competitive as New Mexico approves more licenses. If you want to grow your dispensary,  make sure you are investing into marketing that is legal and effective.

In a few minutes you’ll get a better understanding of strategies you can use to increase your dispo’s revenue.

GET A FREE GROWTH CONSULTATION
A cannabis user smoking
$1,000,000+
Extra Revenue Generated
10+ Branding Projects
concept to design and implementation
4+ Years Experience
In Marketing + Ecommerce

Set up your dispensary for success without the need for ads

The cannabis industry makes it complicated to advertise because it is illegal under federal law. This makes it hard to run ads on popular marketing channels like Google and social media without getting banned. Which means you need to find other marketing strategies to get around this.

Increase sales without complex, ineffective strategies

We have developed a system of marketing strategies that works specifically for dispensaries that want to grow. We focus on two main objectives that drive more revenue to your dispensary.

Increase the amount of customers you have
Increase how often and how much your customers buy

Own your customer’s data without fear of censorship

Social media is a great way to communicate with your existing customers. But, it’s risky to ONLY focus on social media marketing to get new customers.

Social media companies are ready to ban your account for any violation of their terms of service. If you use the strategies we’ll mention, you won’t have to worry about starting from zero if your social media page gets banned.

Maximizing revenue at your cannabis dispensary

This 3-step system focuses on achieving the two objectives mentioned earlier: get new customers and increase how often and how much customers buy. If you take the time to put these strategies in place and do it right, you’ll see success.

Step 1: Get New Customers

To attract more new customers to your dispensary you have to be present where customers search for cannabis products.

Get listed on Google Business Profile to show up on Google Maps with all relevant information about your business
Get listed on popular cannabis directories like Weedmaps, Dutchie, or I Heart Jane
Have a website that works on all devices and looks good. Include special offers, and good product listings and images
Introduce doorbuster specials to get more clients in the door (free preroll for new clients, 4 for $20, etc)

Step 2: Increase how much customers buy

Average Order Value (AOV) is the average amount a customer spends on an order. If a customer is already purchasing from you it is easier to upsell or cross sell than it is to get a new customer.

Offer higher quantity minimums for specials (spend $60 get 10% off, 1 preroll for $10 or 4 for $30, etc)
Bundle products for a higher price (quad + 1g wax for $80, 5 pack of pre-rolls for $35, 8th of sativa + 8th of indica for $60, etc)
Upsell to a higher price, higher quality product
Cross-sell another product at a special price (add a preroll for $7)

Step 3: Build brand loyalty

Lifetime Value (LTV) is how much a person will spend during their lifespan as your customer. Building brand loyalty is the best way to keep customers coming back. Very loyal customers will act brand ambassadors and recommend your products to their friends who also use cannabis.

Set up your email and sms marketing to send out holiday offers, weekly specials, strain of the week, happy hour specials, etc
Create a loyalty or points program to encourage customers to buy more often and give rewards after a certain amount spent
Improve brand identity (have attractive, unique branding that appeals to your customers)
Improve customer experience (customer service, product quality, and consistency)

Cannabis Marketing Services

Online Basics

Make it easy for customers to find your dispensary online
$1,200
Product Photography for Cannabis Directory
Professional product photography for your Weedmaps/Dutchie/I Heart Jane
Email/SMS Marketing Account Setup
Mailing list setup using Klaviyo
Email collection - create sign up form and offer discount for sign up
Essential flows setup
Warm your account
Email and SMS Marketing Guide - deliverability, campaigns, templates, promo ideas
Complementary Bonuses:
Google Business Profile Optimization
Optimize Google Business profile to rank higher on Google results
Photography/drone photography of your dispensary
Social Media Guide
Social media best practices
Account set up to not get banned
What to post to grow your account

E-Commerce Website

Your virtual storefront designed to increase orders, store visits, and loyal customers
$4,000
Includes everything in Online Basics Package Plus:
E-commerce enabled website
SEO ready website optimized for sales
E-commerce enabled with your choice of cannabis directory
Mobile friendly - looks good on any device
Display special offers and promotions
Increase customer sign ups to email list
Content Management System to easily update offers, images, and products
Free Website Maintenance Guide
Complementary Bonuses:
One Month of content creation for your social media
Photos, graphics, products, promotions
Reels, video content tailored to your customers
One Month of Email/SMS Marketing
Design and copywriting for 3 Emails & 3 SMS per week to your email list
Marketing Materials designed
Promotional banners, stickers, posters, flyers, etc.

Brand Identity Design

Graphic design, logo design, and packaging design for your dispensary
Varies by project
Dispensary Brand Identity Design
Logo Design
Posters, stickers, business cards, etc
Labels, warning labels, etc
Product Packaging Design
Product logos
In-house brand identity design
Packaging design, boxes, stickers, labels

Monthly Services

Email & SMS marketing

Build brand loyalty and keep customers up to date on promotions and special offers
$2,000/mo
Email/SMS Marketing Account Setup
Mailing list setup using Klaviyo
Email collection - create sign up form and offer discount for sign up
Essential flows setup
Warm your account
Create Emails and SMS to be sent
Graphic design and copywriting of emails and SMS
Any photography necessary for email designs
Send 3 Emails and 3 SMS per week
Create email campaigns based on your goals, promotions, holiday specials, etc
Analyze Email Marketing to ensure deliverability
Monitor deliverability
Segment your email list
Clean your email list

SOCIAL MEDIA CONTENT CREATION

Connect with current customers and new ones without getting banned
$1,200/mo
Social media content creation
Account set up optimization
5 posts per week (photos, infographics, promotions, reels)
Photography & videography of your dispensary and products

Not ready to invest in your dispensary’s marketing?

Fill out the form to get our free Complete Dispensary Marketing Guide to learn how you can set up your dispensary for growth step by step. You can also schedule a free, no commitment growth consultation to get tips on what you can improve for your dispensary’s online presence.

GET A FREE GROWTH CONSULTATION